In the face of rapidly changing business environments, Independent Software Vendors (ISVs) and SAAS vendors need to achieve product leadership by launching high performance products at a competitive price. They need to deliver products and services that are faster, better, cheaper and more effective at straddling multiple platforms and internet technologies. While they are grappling with ways to accelerate product development, cut down costs and increase core focus, they are realizing that innovation comes at very high costs.